Lessons learned do diretor de marketing da GM
Gostei muito da entrevista do Samuel Rusell feita pela Interpress Motor. Completa o post anterior sobre marketing do Vectra GT.
Alguns pontos abordados:
Alguns pontos abordados:
* Vender o lifestyle e nao o carro em si;
* Colocar equipe jovem para vender para jovens;
* Renovaçoes numa empresa centenaria;
* Posicionamento de marketing;
* Oportunidades, diferenciais;
* Perfil de consumo do brasileiro;
* Produtos globais x cultura local;
* Marca, dentre outros.
Vale a pena conferir no link abaixo:
http://www2.uol.com.br/interpressmotor/reportagem/item20567.shl
17 Comments:
Boa Carneiro!!! Voltando ao trabalho...
Vamos ver se consigo fazer umas contribuicoes internacionais.. hehehe
Volto mais vezes...
Abracos
Muca
Carneiro, vou dar uma de chato e te corrigir...
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Abracos
Muca
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